6 Keys to SEO Success for ANY Website | Seo and Sem

Search Engine Optimisation (SEO) is the free way to boost your website’s presence in the search engine results pages (SERPs). SEO is not to be confused with Search Engine Marketing (SEM), which are the paid sponsored ads that also appear in search engine results pages, provided by Google AdWords or the like. SEO is completely free and is the practice of optimising your website code to appeal to search engines. SEO and SEM can work well together, or they can work completely independently.So, what can you do to increase the chances of boosting your website up to the first or second page of the results pages?

Basic common sense. SEO doesn’t have to be as complicated or expensive as many industry professionals make out – there is more simple common sense involved than you may believe!

Good quality content. You won’t get penalised for having good quality, well written content that is aimed mainly at human beings. SEO doesn’t need to mean spammy content. Write your web content for your users first, and search engines second.

Keep your website’s content up to date. If the footer of your website still says 2009, you’re not going to rank for relevant and recent content. Update price lists, update product offerings, update service area – just make sure your website is current and correct.

Keep it simple. If your ideal customers are going to search for ‘small business web design’, make sure that the keyword ‘small business web design’ exists multiple times throughout your website!

Perseverance. Rome wasn’t built in a day! As long as you are regularly adding fresh relevant content, tweaking existing content, adding testimonials, adding case studies etc – you will begin to see results in time.

And last but certainly NOT least – patience! Good rankings take time. You need to keep working on all of the above things, and you will start to see the results. In the meantime, you can consider running an SEM campaign as a quick fix while you continue to work on increasing your SEO rankings.

The golden rule of Search Engine Optimisation (SEO) is that search engines just want to deliver the most relevant results to their users. So you need to make sure your website content is relevant, current, real. If you think of it from a human point of view first, and search engine point of view second – you can’t go far wrong. But most of all – be patient!

SEO, SEM, And Web Analytics In Healthcare Advertising | Seo and Sem

Every website can be improved. Perhaps with more information…or less. Perhaps the site has the right amount of information but is out of date. Perhaps the site could be better designed or better written. Or perhaps it could be more interactive.Whether it is promoting a pharmaceutical or biotechnology product, medical device, hospital, or other medical product or service, make sure your site downloads quickly, which impacts its web search crawler “spiderability.” (Slow downloads are often the result of home page file size or “dirty” code.) And make sure that you use the wide range of interactivity tools to enable your visitors to receive information from you and, as feasible and appropriate, share it with you: opt-in programs, message boards, discussion groups, ListServs, and more.Measuring traffic on your siteRegardless of how much or little interactivity is built into your website, do you know just how much it’s being used? Do you know who’s visiting your site and when? Where they come from? Where they spend the most time on your site?

Use a service like Google Analytics or StatCounter to see how visitors interact with your site. This will help you make improvements, increase traffic, and boost conversions.Improving your search rankingsThe world of search rankings is fiercely competitive. But with search engine optimization and marketing, you can improve the volume or quality of traffic coming to your site through search engines.Search engine optimization (SEO)Optimizing your site involves writing, designing, and programming it to enhance relevance to the primary keywords in your market and to remove obstacles to search engine “webcrawlers.” Optimization also refers to including video and other content on your websites. You can optimize your site by crafting the video file title, description, and keywords appropriately so video search sites such as Truveo can find it.You also can make your video accessible to search services that accept RSS feeds, such as Blinkx. And you can upload them to sites such as YouTube.Search engines process this data and refer “organic” traffic-people who are looking for your brand or your type of brand. But organic traffic is subject to numerous variables such as changes in search engines’ constantly evolving algorithms for calculating keyword preferences and website traffic…or changes in the audience’s preferred terminology in your market, which changes keywords.
SEO is essential, but it doesn’t guarantee traffic.Search engine marketing (SEM)SEM entails paid advertising on search engines-”pay-per-click” (PPC) advertising-as well as potentially on third-party sites (similar to advertising in magazines and newspapers before their near-extinction). Pay-per-click ads can take a variety of forms. For example, on Google, they may be “sponsored links,” which are shaded and at the top of the search results page or in a column on the right-hand side of the page.This type of advertising enables you to reach people actively seeking your product or type of product. You can control costs-you pay only when people click on your ad, and you cap the amount you will pay each day, week, or month. (Once your ad has generated the clicks for which you’ve budgeted, it is removed as a sponsored link and goes back to the general listings, with its rank in the listings determined by the site’s optimization, traffic and links to it, and other factors.)

Measure your traffic…and improve it!Web traffic is a critical component in most healthcare advertising plans.To measure traffic, take advantage of the extensive web analytics available. To improve traffic, optimize your site and take advantage of SEM opportunities. To manage analytics as well as SEO and SEM, most pharmaceutical and biotechnology companies, medical device manufacturers, and hospitals engage the services of a healthcare advertising agency.